It’s the System, Stupid

To me this entire story positively reeks of stagecraft. But, even if we take it at face value it demonstrates how screwed up our food system really is.

Here’s the story in tiny nutshell: The McCloskeys were sued for animal cruelty at their dairy farm following an undercover employee’s secretly videotaping several instances with four workers involved. Now a settlement has been reached:

A $21 million Settlement has been reached in a class action lawsuit filed against Defendants The Coca-Cola Company (“TCCC”), fairlife, LLC (“fairlife”), Fair Oaks Farms, LLC (“FOF”), Mike McCloskey and Sue McCloskey (“the McCloskeys”), and Select Milk Producers, Inc. (“Select”), relating to fairlife and FOF Milk Products. The lawsuit alleges that Defendants falsely labeled and marketed certain dairy products produced using milk from cows that were allegedly not treated humanely. Defendants deny all allegations and have settled this lawsuit to avoid further litigation.

The Court has not decided who is right.You may submit a Claim Form to receive 25% of the average retail purchase price, up to $100, for your purchases of fairlife Milk Products and FOF Milk Products, if the products were purchased for personal use and not for resale, and were purchased on or before April 27, 2022. Claim Forms submitted without Valid Proof of Purchase will be capped at a Cash Award of up to $20 and Claim Forms submitted with Valid Proof of Purchase will be capped at a Cash Award of up to $80, subject to certain adjustments (upward and downward) depending on the number of claims submitted.

So, there’s video evidence, but the Court has not decided who is right. Must be so confusing, poor kids.

But you get some money anyway if you can come up with your milk purchase receipt, potentially from 2015. Brilliant.

In an interview the McCloskeys talk about all the fantastic improvements they’ve made to garner public trust once again in their dairy products since the video’s release, and the broad coverage of ‘the scandal’ by MSM (I do believe they neglected to mention the product line was owned by Coca-Cola, but I may have missed that part and really do not care to re-listen. It was annoying enough the first time listening to Mike Rowe pander to these creeps).

What I did hear in the interview was how proud the McCloskeys are now of their complete video surveillance system, how they are well on the road to becoming ‘Net Zero’ so that they can help curb climate change as responsible business owners, and how very excited they were to see the gleam in the eye of the school children who came there to tour their facilities and were so thrilled to see cows being milked by carousel machine.

Now they might grow up to become mechanical engineers, Mrs. McCloskey beamed!

I’m so excited for our Green future too, aren’t you?!