It’s more than mere marketing.
That disgusting-looking melon is the first one to be halfway decent this year. We nearly fed it to the pigs out of looks alone. Our cucs and melons have been crap. We don’t know why. The cucs were bitter by their first harvest, the melons are ripening in a most bizarre haphazard sort of way that half rots while the other half remains unripened.
It’s not quite the same as the old adage ‘don’t judge a book by its cover.’
I love cherries so much I display them over our own grapes, also coming in half-ripe, half-spoiled, on the same bunch.
That is, cherries from Walmart, on special at an irrestible $2/pound! On my once-a-month town run, which I mostly loathe, especially when it includes Walmart!
We call it a ‘bad year’.
I’m exhausted.
Bad years are to be expected, yet . . .
What will it take to see it through fresh eyes?
We don’t typically expect how that will feel.
Whether good or bad. It sort of molds into a morph-space best called ‘unexpected.’
I was not raised to be a ‘tough times’ sort of girl. I struggle every summer here, I complain in writing every summer. I think it helps, but, only because it helps me, to carry-on.
I only became a fantasy tough-times type through marketing. So, forty years later I really understand its power.
My maternal grandfather was a salesman who used to try to warn us about marketing. He used to turn down the commercials on the constantly-on TV. The commercials were often the only part of the selected programming that I liked.
The more things change, the more they stay the same. Or, so the slogan says.
I liked this sewing lady’s take, she seems more aware and accepting of the times than I am. Sometimes inspiration comes from the oddest places. Thanks for that.
Luxury comes at great costs we rarely acknowledge, especially the appearance of it.
And thanks for stopping by!
Bubba with Beautyberries, 2025
